Sustainable innovation is a key core value driver for Genuit.

Within Genuit, innovation lives in our businesses where it benefits from their proximity to the customer, in-depth knowledge of the markets in which they operate and significant product solution expertise. We are currently working towards a target whereby 25% of our revenue comes from innovations launched within the previous five years, to ensure we continue to maintain our competitive advantages and outperform our markets.

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Innovating for sustainability

Our strategy is focused on delivering solutions that allow buildings, infrastructure or places to function sustainably whilst mitigating climate change and ensuring climate adaptation. In doing so, we work closely with our customers, regulators and a wide network of professional bodies and industry trade associations to stay abreast of emerging trends and regulations. Our teams’ deep understanding of product application and technology is the reason why many of our scientists and engineers are involved in developing performance standards across the sectors in which we operate.
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Innovation themes

Our innovation themes are directly aligned to our strategy and include finding new ways to incorporate recycled materials or using new materials which reduce the embodied or operational carbon of our products, creating imaginative ways to manage surface water in cities, producing solutions to make heating systems more efficient and novel technology to ventilate and improve the air quality in buildings. All purposely designed to create sustainable living.

Climate Management Solutions

Addressing the need for clean healthy air and low carbon heating and cooling

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Water Management Solutions

Enabling adaptation and resilience

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Sustainable Building Solutions

Providing a range of solutions to reduce the carbon content of the built environment

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Our solutions

Discover more about our products and solutions. How can bricks help birds? How can rainwater be reused?
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